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Creative Fundraising
Marketing and fundraising these days always requires a creative approach. Auction items presented in a new a different way can help attract attention and bring the results you are looking for. In his eaxmple, donated restaurant gift cards are presented together as one auction item in the form of a game board. The winning auction buyer receives the gift cards as well as a map pinpointed where each place is. Much better than an envelope filled with gift cards.
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Marketing Collaterol
Marketing collateral is important in any business' marketing communication plan. Build your brand by placing support pieces in the hands of you target audience. Common examples include: sales brochures and other printed product information, visual aids used in sales presentations, product data sheets, and product white papers. These items differ from advertising or promotion in that it is presented later in the sales cycle, usually when a prospective end-user has been identified and sales or service staff are making contact with them.
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Illustration
Pictures are perhaps worth a thousand words, but somtimes a photograph isn't quite what is needed. Custom illustrations can gain quite a bit of attention in our over paced heavily photographed world. Perhaps it is what you need to attract the attention your product or service demands.
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Product Information/Data Sheets
Sometimes widgets need a little more information for the end user to understand what it is or to have a clear picture of the full product line you have to offer. A data sheet is sometimes used to communicate or describe the technical characteristics of an item or a product. It is typically used to help people choose products or to help communicate how to use a product.
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Newsletters
The printed newsletter is not yet dead! Newsletters are still quite an effective means of communicating your message and brand. In a recent study conducted by ContentWise (formerly Publications Management) – printed newsletters are still the preferred publishing medium for 40% of those targeted by the corporate world. People really do still read what you mail to them. Having something to do that doesn’t require reading from a computer screen can truly be a welcome respite for many individuals.
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Brochure Design
Creative brochure designs and layouts should reach the target market in an attractive and functional manner.
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Website Design
Who doesn't have a presence on the internet these days? If you don't have a website, know that your competition most likely does. Websitesshould be loaded with exciting visual features and back end functionality to create awareness and sync with other social media outlets for maximum presence needed in today's fast paced connected world.
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Logo Design
Check out some of our logo/identity designs. Follow the link under the "services" menu selection.
Graphic Design refers to a number of artistic and professional disciplines that focus on visual communication and presentation.
Sorrells-Smith Graphic Design provides both creative and technical leadership to help create or elevate our clients market position. When working with non-profis organizations that support the betterment of our community and society as a whole, we support their efforts by helping to increase the awareness of their existence within the markets they serve. We've had the pleasure of working with clients on a variety of projects that are diverse in scope, complexity, and timing. We aim to exceed our clients expectations by providing them with well thought, conceptual solutions for their projects, giving them the edge they need in today's highly competitive world. Our competency in design, and experience with technology will secure the results necessary for our clients to succeed in today's competitive environments. In addition to design we provide coordination of services for every phase of a project from conceptualization to delivery. Working with our existing staff, partnering with your internal staff or using our own partner resources we assure that every objective is achieved.
Check back here to see postings of our recent projects...
